Matthew Dever

What experience sits behind Ember?

• Founder of Ember AI, a relationship-first sales assistant that drafts client follow-ups from the real inbox.
• Builds Ember so every send stays under human approval by default, with auto-send optional.
• I built Ember because the best salespeople win on relationships, not volume, and relationships are exactly what get dropped when you are busy. Threads go cold. Follow-ups slip. Every tool built to fix this reached for more sequences. I wanted the opposite: an agent that reads the relationships you already have, drafts the next email in your voice, and waits for you to approve it.

Which Ember guides did Matthew write?

• Best CRM for financial advisors is not new — Advisors keep switching CRMs to fix a problem no CRM solves: the client contact that slips between reviews. A better test to run before you migrate.
• Cold email deliverability: a practical checklist — The settings and habits that keep your emails landing in the inbox: SPF, DKIM, DMARC, warm-up, plus the human factors that matter most.
• The best CRM for startups: how to actually choose — An honest guide to choosing a startup CRM: when a system of record is enough, when an all-in-one suite fits, when the real gap is follow-up.
• Types of CRM software you actually need — A plain-language map of the CRM landscape: operational, analytical, collaborative CRMs, systems of record, all-in-one suites, and the AI-native category.
• Sales process optimization: a practical guide — How to find where your sales process leaks deals and fix it: mapping stages, setting exit criteria, removing dead time, and knowing which steps to automate.
• How to shorten your sales cycle — Most cycle time is dead time. How to find where deals sit still, remove the waiting between touches, and keep momentum without pressuring anyone.
• How to improve sales team performance — A practical guide to improving sales performance: find the real bottleneck, coach the process not the number, protect selling time, make follow-up a system.
• How to improve sales efficiency — Sales efficiency is revenue per selling hour. How to audit where the hours go, cut the admin, and increase sales with the team you already have.
• Sales workflow that actually runs — What a sales workflow is, the stages and exit criteria that make one work, and how to automate the mechanical steps so the workflow survives your busiest weeks.
• Sales best practices: 9 that actually move deals — Nine sales best practices that consistently move real pipelines: from reason-based follow-up and honest qualification to letting software hold the standard.
• Lead routing software: how to choose — How lead routing software assigns inbound leads to the right rep in seconds: the rules that matter, what to look for, and what happens after the route.
• Outreach features that actually matter — A buyer’s guide to outreach features: drafting grounded in real history, sending from your inbox, context-based timing, approval control, and CRM sync.
• Sales pipeline metrics that predict revenue — The eight sales pipeline metrics worth tracking: coverage, win rate, velocity, stage conversion, cycle length, deal size, slippage, and follow-up latency.
• Automated sales prospecting: what to keep — A guide to automated sales prospecting: which parts of finding and reaching prospects automation does well, and how to automate without losing the person.
• Lead generation agent: what AI agents really do — What a lead generation agent is, what AI agents can do across the sales funnel today, and why the handoff after the lead decides whether it produces revenue.
• Email personalization at scale — Why merge tags are not personalization, and how to keep outreach genuinely personal even as your volume grows.
• How to follow up without being annoying — A practical framework for following up so prospects actually reply: how to time it, how to frame it, what to write.